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Smiling Tiger Experiences is an experiential events and participative sports company focused on creating large-scale community-driven fitness properties, sports experiences, and purpose-led brand activations across India.
We combine strategic thinking, operational excellence, and experiential storytelling to build experiences that go beyond execution — creating meaningful impact for communities, participants, and partner brands alike.
In today’s world, brands don’t just need visibility.
They need emotional connection.
Participative sports create one of the strongest forms of consumer engagement because people don’t just watch the experience — they become part of it. That is where Smiling Tiger Experiences comes in.
We help brands build their own sports and wellness IPs, engage directly with consumers, create strong emotional recall, drive employee participation and culture, build communities around purpose, generate large-scale visibility both on-ground and digitally, and create long term brand affinity. From concept to execution, we become the strategic execution partner for brands looking to own meaningful consumer experiences
We understand branding as deeply as operations combining creativity, strategy, and seamless execution.
From metro cities to emerging markets, we execute with consistency, quality, and operational excellence.
We don’t just bring participants. We build communities that return year after year.
Every touchpoint is designed to become a meaningful branding opportunity.
From beginner participation formats to endurance-led events, we understand the complete ecosystem deeply.
The strongest communities are built around wellness, empowerment, purpose, and human connection.
Our advisory team brings deep industry knowledge, strategic insight, and years of experience to help shape our direction and strengthen our vision. Their guidance ensures that every decision we make is aligned with excellence, innovation, and long-term growth.
Consultant Special Projects
An avid sportsman, international swimmer, and fitness icon, Milind Soman is a strong advocate for health and wellness. He founded Pinkathon, an all-women’s running movement that encourages women to take charge of their health and well-being. He believes that when women prioritize their fitness, it contributes to building a more empowered and confident society.
Technical Head
Founder and Lead planner
Founder and lead planner, Prashant is passionate about sports, urban culture, and delivering impactful events. With over a decade of experience since 2012, he has successfully planned and executed 80+ sporting events across India. He has also played a key role in major events like Pinkathon, Tata Mumbai Marathon, and Airtel Delhi Half Marathon, showcasing his expertise in large-scale event execution.
Co-Founder
Co-Founder and the backbone of operations, Niraj is known as the team’s “Mr. Fixer,” handling everything from HR and administration to IT and operations. With over two decades of experience and managing 200+ sporting and corporate events, he brings stability and efficiency to the team. His approachable nature and belief in strong relationships make him a key pillar of the organization.
Where creativity meets flawless execution.